22 Jun 2016 ... Subaru's lesbian-focused ad campaign was widely discussed, and its success helped spur growth in gay and lesbian marketing. By the early ...
Why is Subaru associated with Lesbians? This isn't just stereotype, its an ad campaign.
26 Jan 2020 ... People often joke about the stereotype that lesbians love Subarus. ... says Tim Bennett, who was Subaru's director of advertising at the time.
23 May 2016 ... This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their ...
19 Oct 2016 ... KING: Subaru spoke to a bunch of owners and discovered, yes, lesbians loved those four-wheel-drive Subarus - loved that they could handle all ...
14 Oct 2016 ... Subaru hired a new ad agency, to figure out who was buying their cars. The ad firm ... All of them were women and many identified as lesbian.
3 Aug 2020 ... Credit: Subaru via Marketing the Rainbow Subaru used messaging that spoke directly to lesbian and gay consumers and treated them as people ...
29 Jun 2016 ... In the 1990s, Subaru decided to market its vehicles to the LGBT community, using imagery and language to make subtle suggestions in its ads ...
Nov 1, 2016 - Subaru's marketing strategy had just died... ... Ads by Doug Kirshen. How an Ad Campaign Made Lesbians Fall in Love with Subaru // It's a popular.
18 May 2020 ... Today, people joke about lesbians driving Subarus (or Lesbarus, as some people even call them), but the reason behind all of this is that Subaru ...
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